AUXILIUM COLLEGE OF ARTS AND SCIENCE FOR WOMEN REGUNATHAPURAM
DEPARTMENT OF COMMERCE
A.Anitha Janova, Assistant Professor in Commerce,
SERVICES MARKETING - Question Paper

SECTION-A              (10*2=20) 
Answer ALL questions.            
1.	Define 'Services'.
2.	What is 'Sellers Market'?
3.	What do you mean by 'Banking Services'?
4.	What is 'Productivity'?
5.	What is meant by 'Merchant Banking'?
6.	Define 'Investment'.
7.	What is 'Public Relations'?
8.	What is 'Tourism Management'?
9.	What are professional services?
10.	Who is an 'Agent'?
SECTION -B		(5*5=25)
Answer ALL questions by choosing either (a) or (b) in each.
11. (a)Explain the significance of buyers market.
			OR
      (b)State the various factors for growth of services.
12. (a)Explain the promotional strategies of banking services.
			OR
      (b)What are the objectives of consumer services?
13. (a)What are the challenges faced by financial institutions regarding customer choice?
			OR
      (b)State the need for diversification.
14. (a)What are the features of 'Tourism Product'?
			OR
      (b)Explain the importance of transport services.
15. (a)What are factors deciding success in services marketing?
			OR
      (b)Explain the marketing mix of 'Hospitals'.
SECTION-C		(3*10=30)
Answer any THREE questions.
16. Explain the differences between goods and services.
17. What are the steps taken to improve service productivity? Explain.
18. Explain the functions of investment banking services.
19. Explain the types of entertainment services.
20. Explain the marketing mix for insurance companies.